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THE BRIEF
The client wanted the branding to incorporate her daughters in some way, so I knew I wanted to include that personal connection in the business name and logo.
After some deliberation between the use of her daughters' names and something more reflective
of what she sells, we decided that the personal connection was important to her and to how
she wanted to brand the business.
The business name became a combination of her daughters' names + the use of the word "collective"
to bring in a touch of elegance to reflect the quality
of merchandise she sells.The best of both sides
of her business!
THE OUTCOME
I created a custom illustration using the first half of each daughter's name and designed it to resemble the type of art you see in oushak rugs.
Her brand now reflects not only the exquisite merchandise she provides, but also who she is and what's important to her.
Logo Creation
Williams Lowcountry Transport LLC
Active carrier & transport of goods
THE BRIEF
The client needed a logo for his transport business that would establish a strong and professional brand identity. While he wasn’t sure about a specific style, he wanted the design to incorporate the letter “W” to represent his last name. The goal was to create a mark that felt clean, memorable, and reflective of the reliability associated with his business.
THE OUTCOME
I created a custom illustrated brandmark built around a stylized “W”, integrating the client’s
last name across the form to create a cohesive visual connection. The letter’s bold structure conveys stability and movement — qualities that align with the transport industry — while subtle detailing gives it a modern, professional edge. Designed with versatility in mind, the mark works effectively both as a standalone symbol and as part of the full wordmark, ensuring consistency across digital and print applications.
Logo Creation
Atlantico
Interior Design
THE BRIEF
The client was preparing to launch her new company, Atlantico, and needed a logo that captured her brand vision from the start. She wanted to incorporate an “A” and a wave element to reflect the name’s coastal inspiration but left the creative direction open for interpretation. The goal was to design a distinctive, versatile mark that felt modern, sophisticated, and aligned with the brand’s identity.
THE OUTCOME
I hand-illustrated a custom logo where the “A” and wave merge into a single, fluid form, creating a cohesive mark that reflects both strength and motion. The design balances simplicity with personality, giving the brand a distinctive visual identity that’s easy to recognize. To complement the hand-drawn element, I paired it with a clean sans-serif typeface for the company name, ensuring the typography supported — rather than competed with — the primary logo mark. The result is a refined and versatile brand symbol that embodies Atlantico’s modern coastal aesthetic.
