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THE BRIEF
I created ongoing social media design to promote virtual and onsite fitness programs to increase engagement across platforms. Each month, I created approximately ten Instagram posts announcing updated class schedules and highlighting individual fitness instructors and sessions. The goal was to maintain a consistent, energetic visual identity that reflected the brand’s active lifestyle focus while keeping content fresh and attention-grabbing.
The client was a natural beauty brand asking for a full branding project.
She wanted to use soft colors, a snake symbol, and a clean aesthetic.
Digital
Anvil marketing
Instagram Profile Design
THE BRIEF
Anvil was a new marketing company that wanted to create eye-catching designs while reflecting their brand identity and attracting new clients. They were looking for a bold, cohesive, and story-driven visual direction that would communicate their creativity and expertise while maintaining a polished, professional aesthetic. The goal was to create a feed that not only looked well-designed but also guided viewers through their brand story in a clear and engaging way.
The client was a natural beauty brand asking for a full branding project.
She wanted to use soft colors, a snake symbol, and a clean aesthetic.
Digital & PrinT
Circuit
Outdoor Signage
THE BRIEF
The client needed on-property outdoor signage to promote the onsite fitness classes and increase resident participation. The signs needed to be eye-catching and easily readable for residents returning home, while clearly communicating class offerings and property codes needed to register for classes. The goal was to design messaging and visuals that would quickly capture attention while pro and motivate more residents to sign up for the programs.
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The A-frame signage was created for each property. The large light-up signage was a concept the company was working with the property to get approved for future building updates.
Circuit
Sales Deck
THE BRIEF
We needed a comprehensive sales deck to showcase pricing and package options for both on-site and virtual events. These offerings included a wide range of experiences — from fitness classes and wellness programs to entertainment such as comedians, pottery workshops, cooking classes, and movie nights. The goal was to create a presentation that was visually engaging, easy to navigate, and aligned with the brand’s tone, helping the sales team clearly communicate value and encourage bookings across diverse event types.
Livly
Promotional Card
THE BRIEF
The client needed a two-sided handout to distribute at industry conferences, designed to introduce and promote key offerings in a clear, engaging format. One side featured information about Livly Connect, a new fully integrated smart platform, while the other highlighted the company’s on-site and virtual event programs. The goal was to create a visually balanced and informative piece that could capture attention quickly, communicate the value of both services, and serve as an effective takeaway for potential partners and clients.
Livly
Conference Banner
THE BRIEF
The client needed a large-format banner for a major industry conference that would make a strong visual impact and clearly communicate their brand identity and service offerings. The design needed to be bold, on-brand, and easy to read from a distance, effectively drawing attention in a busy event environment. The goal was to create a banner that reflected the company’s professionalism and innovation while reinforcing brand recognition among conference attendees.
Book Publisher
Book Cover Design
THE BRIEF
The client, a book publisher, wanted a series of reimagined book covers inspired by beloved classic children’s stories. The goal was to give these titles a fresh, modern visual identity while honoring the nostalgia and charm of the originals. Each cover needed to capture the essence of the story in a way that would appeal to both new readers and long-time fans, balancing creativity, readability, and market appeal.
